|
Showing 1 - 2 of
2 matches in All Departments
This book presents an extensive discussion of the strategic and
tactical aspects of customer relationship management as we know it
today. It helps readers obtain a comprehensive grasp of CRM
strategy, concepts and tools and provides all the necessary steps
in managing profitable customer relationships. Throughout, the book
stresses a clear understanding of economic customer value as the
guiding concept for marketing decisions. Exhaustive case studies,
mini cases and real-world illustrations under the title "CRM at
Work" all ensure that the material is both highly accessible and
applicable, and help to address key managerial issues, stimulate
thinking, and encourage problem solving. The book is a
comprehensive and up-to-date learning companion for advanced
undergraduate students, master's degree students, and executives
who want a detailed and conceptually sound insight into the field
of CRM. The new edition provides an updated perspective on the
latest research results and incorporates the impact of the digital
transformation on the CRM domain.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.